PIRTTI
Pirtti is a celebration of the natural world through slow making, circularity, and intentional living.
photography: Kate Sears
branding & art direction: Maria Pastore
brand profile & brand voice
brand story
“With every bundle and dye bath, nature imprints its gifts and reveals its personality. Unrestrained, botanical color emerges. The results are organic and a little wild, just as nature intended.”
taglines
A COLLABORATION
WITH NATURE
TO TREASURE AND USE,
REPAIR AND REVIVE,
RETURN TO SOIL
brand mantra
HARMONY IS ALWAYS POSSIBLE
A hopeful slogan to convey our individual and collective ability to be good stewards of the planet, through our daily habits and choices. Measured with reality, valuing progress over perfection.
artist bio
“Slow making imbues objects with a unique energy. This spirit grows richer over time, as the object changes hands, takes on a patina, and eventually returns to the earth.”
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pirtti x bookshop
“The impact of the fashion industry on the environment and human welfare cannot be overstated. Learning about garment production is a shocking wake-up call, but can lead to something really beautiful—consuming more mindfully and taking better care of the clothes we own. This book list is for everyone, no matter where they are on their sustainable wardrobe journey. ”
“Proof that sustainability can be fun, creative, and beautiful. Mending, repurposing, and over-dyeing textiles are practical and artistic ways to keep the clothing and textiles we live with longer. By repairing and reviving, we are able to buy less, discard less, and practice circularity at home. ”
“From the practical to the spiritual, returning to soil can take many forms. These books are collected to inspire reconnecting with nature, in your own way. From gardening and forest bathing to poetry and history, communing with Mother Nature is a healing, enriching practice that is open to everyone. ”
journal
WHERE WILL IT GO?
Slowing down, being mindful, feeling confident in our decisions—sounds ideal, right? When it comes to buying clothing, these are easier said than done. Buyer’s remorse is a universal enough experience to earn its own name, after all.
Enter, my shopping questionnaire.
FOR THE LOVE OF HEMP
Two yards, purchased out of curiosity. The fabric was heavier weight than I was used to with linen. It had an appealing softness and a buttery color — more soothing than white, not as drab as typical beige linen.
I started dreaming up plans for it.
BEHIND THE MUSE TOP
Harmony is always possible, but it does take work.
I’ve long had a set of criteria for the things that I make and buy: versatile, practical, intentional, in harmony with the planet. Sticking to these values is a practice that touches little parts of my everyday life—as a maker, a parent, and a consumer.
ROADSIDE WILDFLOWER DYEING
Working with fresh plants as dyes is a way for me to savor the seasons as they pass. I’m never too distracted to miss which wildflowers are blooming. Dyeing a new scarf with late summer flowers becomes my journal entry for that time.